Content CreationGazebo Restaurant
The Espresso Lab
The Espresso Lab is an award-winning specialty coffee brand founded in Dubai in 2015, with its own roastery in Al Quoz and cafés in Dubai and Abu Dhabi.
- Web Development
- UI/UX Design
- SEO
- English and Arabic
- F&B, Cafés & Restaurants
A precise brand, a busy site.
The Espresso Lab is known for detail: rare beans, weighed doses, timed shots and baristas who explain every cup. The website had to feel the same, while doing three jobs at once.
Coffee lovers want the story behind a bean, shoppers want to order it, and passers-by want the nearest café and its hours. All three arrive on a phone, in English or Arabic.
Project details
The client, the team and what we did.
- Client
- The Espresso Lab
- Industry
- F&B, Cafés & Restaurants
- Location
- Dubai and Abu Dhabi, UAE
- Services
- Web Design & App Development, SEO, GEO & AI Search Optimisation, Video Production & Content Creation, Integrated Digital Marketing
- Credits
- Our thanks to the client team for their trust. Strategy, creative direction and production by Mutant Media. Full credits to be confirmed by the project team.
What we made
A website as precise as the pour
Coffee first, words second.
A homepage led by the cup, with the award-winning coffees up front and the story of each origin told in a few lines, not a page of text.
From café to cart.
A shop flow designed for the phone: clear product pages with tasting notes and origin, simple choices and a short checkout, so a coffee tasted in the café is easy to order at home.
Run by the team, found on Google.
A CMS lets The Espresso Lab team update coffees, pages and café details themselves, in English and Arabic. Each café and the roastery has clear hours and directions, and every page is set up for Google and AI search.
How we delivered it
From first brief to launch, one team.
- 01
Discovery
Three journeys: learn about the coffee, buy it, visit a café.
- 02
UI/UX Design
Wireframes, visual design and a clickable prototype, phone first.
- 03
Photoshoot
The coffees, cafés and team, shot for the site and campaigns.
- 04
Content
A coffee film shot in house, and copy for every page.
- 05
Build
A fast, mobile-first site, tested on every screen.
- 06
Arabic
A full Arabic version, written natively, right to left.
- 07
CMS
An admin in both languages, and a team trained to use it.
- 08
SEO and launch
Ready for Google and AI search, then the launch campaign.
The results
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- 00%
online orders
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- 00
pages designed
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mobile sessions
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FAQ
Questions about this project.
What did Mutant Media do for The Espresso Lab?
Mutant Media delivered The Espresso Lab's website end to end: UI/UX design, a marketing photoshoot, content and video, the build, the English and Arabic versions, a CMS the team updates themselves, SEO and the launch marketing.
Who is The Espresso Lab?
The Espresso Lab is a specialty coffee brand founded in Dubai in 2015, with a roastery in Al Quoz and cafés in Dubai and Abu Dhabi. Mutant Media designed, built and marketed its website.
Can The Espresso Lab update its website?
Yes. Mutant Media built the site on a CMS, so The Espresso Lab team can update coffees, pages and café details themselves without a developer.
Is The Espresso Lab website in Arabic?
Yes. Mutant Media built The Espresso Lab website in English and Arabic, with right-to-left layouts for the Arabic pages and both languages managed from the same CMS.
Was The Espresso Lab website designed for phones first?
Yes. Mutant Media designed The Espresso Lab website mobile first, because most visitors arrive on a phone looking for a café, its hours or a coffee to order.
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