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Montalbano

Montalbano curates premium Italian and European furniture for homes, hotels, restaurants and offices across the Middle East, from its showroom in Al Quoz, Dubai, since 2012.

  • Web Development
  • Marketing
  • English and Arabic
  • Lifestyle & Fashion Brands
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A catalogue too big for a brochure site.

Montalbano sells hundreds of pieces across indoor, outdoor, office, home and cinema ranges, to homeowners and to architects, designers and hotel groups. Each buyer needs different detail: dimensions, finishes, spec sheets or proof of past projects.

The site had to carry all of that in English and Arabic, feel as premium as the furniture, and let the team add products and projects without a developer.

Project details

The client, the team and what we did.

Client
Montalbano
Location
Dubai, UAE
Year
2026
Credits
Our thanks to the client team for their trust. Strategy, creative direction and production by Mutant Media. Full credits to be confirmed by the project team.

What we made

A furniture showroom, built for the web

  • A catalogue you can browse.

    Products are organised by division and category, from chairs and sofas to outdoor, office and cinema seating, with filters, search and a full products menu. Every piece has its own page with photos, dimensions and spec documents.

  • Every piece, one enquiry away.

    Product, project and contact enquiries are saved to the admin and emailed to the sales team the moment they land. Trade clients can create an account and save favourites for their projects.

  • Projects that prove it.

    A portfolio of hotels, restaurants, cafés and auditoria, filterable by type and region, shows the furniture in the spaces it was chosen for, from Anantara to Kempinski.

How we built it

From first brief to launch, one team.

  1. 01

    Discovery

    We studied the range, the buyers and the brand, then set the sitemap and direction.

  2. 02

    Design

    Every page designed phone first, with a products menu and search.

  3. 03

    Build

    A fast site with the full product range online.

  4. 04

    Admin and leads

    One admin for the whole site. Every enquiry goes straight to sales.

  5. 05

    Arabic

    The whole site in Arabic, laid out right to left.

  6. 06

    Content

    The collection filmed and photographed like fine art.

  7. 07

    SEO and launch

    Search settings the team can edit, then launch and handover.

  8. 08

    Marketing

    Ongoing campaigns that bring buyers to the site.

The results

Placeholder: one sentence on what changed and over what period, once the client approves the figures.

  1. 00%

    enquiries per month

    Placeholder, awaiting client-approved figure

  2. 00

    products online

    Placeholder, awaiting client-approved figure

  3. 00x

    organic visits

    Placeholder, awaiting client-approved figure

FAQ

Questions about this project.

What did Mutant Media do for Montalbano?

Mutant Media designed and built Montalbano's website end to end: a bilingual English and Arabic site with a product catalogue, project portfolio, trade accounts, enquiry forms and an admin the Montalbano team uses to update products, projects and pages. Mutant Media also filmed the collection and runs Montalbano's marketing.

Can Montalbano update the website themselves?

Yes. Mutant Media built an admin where the Montalbano team edits page text and images, adds products and projects, posts news and reviews every enquiry, in English and Arabic, without a developer.

Is the Montalbano website in Arabic?

Yes. Mutant Media built the Montalbano website in English and Arabic, with right-to-left layouts for Arabic pages and Arabic content managed from the same admin.

How long did the Montalbano website take?

Design started in August 2026 and the bilingual site, admin and enquiry system went live in October 2026. Exact dates to be confirmed by the project team.

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