Terms & conditions

These terms apply to your use of mutant.ae and our campaign landing pages (the "Site") and set the general framework for the services Mutant Media FZC ("Mutant", "we", "us") provides to clients ("you").

Each engagement is also governed by a proposal, quotation, statement of work or signed agreement (a "Proposal"). If a Proposal conflicts with these terms, the Proposal wins. By using the Site or approving a Proposal, you accept these terms.

Depending on your Proposal, our services may include:

• marketing strategy, brand positioning, naming and tone of voice;
• social media strategy, management, community management and content calendars;
• photography, video and content production and creative direction;
• paid media planning and management across search, social and other platforms;
• SEO, answer engine optimisation and analytics; and
• website, e-commerce, landing page and mobile app design and development.

The exact scope, deliverables, timelines and fees are those set out in your Proposal. Anything outside that scope is extra work and will be quoted separately.

When you use the Site you agree not to:

• use it for anything unlawful, misleading or harmful;
• submit false information or someone else's details through our forms;
• scrape, copy or reuse its content, design or code without our written permission; or
• try to disrupt, overload or gain unauthorised access to the Site or our systems.

Information on the Site, including audits, insights and examples, is general and is not professional advice for your business until it forms part of a Proposal.

• Proposals are valid for 30 days from the date issued unless they say otherwise.
• Work starts once the Proposal is approved in writing and any deposit stated in it has been paid.
• Fees are in UAE dirhams (AED) and exclude VAT, which is charged at the applicable UAE rate.
• Invoices are payable within the period stated on the invoice. If payment is late we may pause work, including live campaigns, until the account is settled.
• Third-party costs, such as advertising spend, stock media, fonts, music, software licences, hosting, domains and app store fees, are not included in our fees unless the Proposal says so. They are either paid by you directly or recharged to you.

Great work needs a good partnership. You agree to:

• give us clear briefs, timely feedback and a named decision-maker;
• provide accurate information, brand assets and access to the accounts, platforms and systems we need;
• make sure you own or have permission to use everything you give us, including logos, images, product claims and customer data; and
• obtain any approvals your industry requires, for example permits for real estate, healthcare or financial advertising.

Delays in feedback, approvals or access will move timelines and may affect costs.

Your Proposal sets the number of revision rounds included. Further rounds, or changes to an approved direction, are charged as extra work. Once you approve content, a campaign or a build for publication, you are responsible for its accuracy and for any claims it makes about your products or services.

Social media and advertising work runs on third-party platforms such as Meta (Instagram, Facebook, WhatsApp), Google, YouTube, TikTok, Snapchat and LinkedIn. Those platforms set their own rules and can reject adverts, limit reach, change algorithms or restrict accounts at any time. We work within their policies but are not responsible for their decisions.

All campaigns must also comply with UAE law and media standards, including the requirements of the UAE Media Council and any rules on influencer and regulated-sector advertising. We may decline or pause any content we reasonably believe breaches these rules or local cultural and religious sensitivities.

We commit to doing the work in your Proposal with skill and care, and we will share forecasts and benchmarks based on evidence. Marketing performance, however, depends on factors outside our control, such as platform changes, competition, budget and your product. Unless your Proposal expressly says otherwise, we do not guarantee specific outcomes such as followers, rankings, leads, sales or return on ad spend.

• Builds follow the specification in your Proposal. New features or changes requested after sign-off are change requests and are quoted separately.
• You will have a testing period, set in the Proposal, to report defects before launch. After that period, or once the build goes live, it is treated as accepted.
• Any post-launch support or bug-fix period is set out in your Proposal. Ongoing hosting, maintenance, security updates and content changes are separate services.
• Apps are subject to Apple App Store and Google Play review. We prepare submissions to their guidelines but cannot control their approval decisions or timelines.
• We are not responsible for faults caused by third-party plugins, services, hosting or changes made by anyone other than Mutant.

• Once you have paid in full, the final approved deliverables created specifically for you belong to you, unless the Proposal says otherwise.
• We keep ownership of our pre-existing materials, templates, tools, code libraries, processes and know-how, and of concepts and drafts you did not select. Where these are part of a deliverable, you receive a licence to use them with it.
• Third-party assets such as stock media, fonts, music and software are licensed on their owners' terms, which you must follow.
• Unless we agree otherwise in writing, we may show the work we create for you in our portfolio, case studies, awards entries and social channels.

All content on the Site, including the Mutant name, logo, text, imagery and design, is owned by Mutant or our licensors and may not be used without our permission.

Each of us will keep the other's confidential information, including strategies, unreleased campaigns, pricing and business data, private and use it only for the engagement. This does not apply to information that is already public or that must be disclosed by law.

We handle personal data as described in our Privacy Policy. Where we process personal data on your behalf, for example your customers' details in a CRM, ad platform or website, we do so only on your instructions, and you are responsible for having a lawful basis to share it with us.

To the fullest extent permitted by law:

• we are not liable for indirect or consequential loss, or for loss of profit, revenue, data, goodwill or opportunity;
• our total liability arising from an engagement is limited to the fees you paid us for that engagement in the three months before the claim arose; and
• the Site is provided "as is", without warranties of any kind.

Nothing in these terms limits liability that cannot be limited under UAE law.

You agree to indemnify us against claims arising from materials, data or instructions you provide, and from your products, services or claims we promote on your behalf.

Unless your Proposal says otherwise, either of us may end an ongoing retainer with 30 days' written notice, and either of us may end an engagement immediately if the other seriously breaches these terms and does not fix it within 14 days of being told. You will pay for work done and costs committed up to the end date, and we will hand over paid-for deliverables and any account access belonging to you.

Neither of us is responsible for delays or failures caused by events beyond reasonable control, such as platform outages, internet or power failures, government action, extreme weather or other emergencies.

These terms are governed by the laws of the United Arab Emirates. We will always try to resolve any disagreement with you directly first. If we cannot, the competent courts of the United Arab Emirates will have jurisdiction.

We may update these terms from time to time. The latest version will always be on this page with its "last updated" date. Changes do not affect a Proposal you have already approved unless we both agree.

Mutant Media FZC, Dubai, United Arab Emirates. Email marketing@mutant.ae or message us on WhatsApp (+971 58 287 6237).