SEO, GEO & AI Search Optimisation

Mutant Media Launches SEO and GEO Service to Help UAE Businesses Get Recommended by ChatGPT, Gemini and Google AI Overviews

Dubai creative and growth agency introduces a free AI Visibility Check as 70.1 per cent of the UAE's working-age population now uses AI tools

By Jeano Pangan, Co-Founder, Head of Strategy & Growth

27 October 2026

Dubai, 27 October 2026. Mutant Media, a Dubai creative and growth agency, has launched a dedicated SEO and GEO (generative engine optimisation) service. The service helps UAE businesses appear in the answers given by ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews, as well as in traditional Google search results.

The launch follows the relaunch of the agency's website on 23 October 2026. It comes as UAE consumers increasingly ask AI tools for recommendations instead of scrolling through search results. According to the Microsoft AI Diffusion Report, 70.1 per cent of the UAE's working-age population used AI tools in the first quarter of 2026, the highest rate in the world. A US field study by researchers at the Indian School of Business and Carnegie Mellon University, published in April 2026, found that Google's AI Overviews reduced outbound organic clicks by 38 per cent on searches where they appeared.

Customers in the UAE are not just searching any more. They are asking AI who to hire, where to eat and which developer to trust, and the answer comes back as a shortlist. If a business is not on that shortlist, it is invisible to that customer. Our job is to make sure our clients are the names those answers recommend.
Jeano Pangan, Co-Founder and Head of Strategy and Growth at Mutant Media

What the SEO and GEO service includes

The service combines search engine optimisation, answer engine optimisation (AEO) and AI search optimisation in one programme:

A one-time setup that fixes the issues found in the audit and connects Google Search Console, Bing Webmaster Tools, sitemaps, IndexNow and AI crawler access
Business listings on Google Business Profile, Bing Places, Apple Business Connect and leading UAE directories, kept consistent so search engines and AI tools trust the details
Technical SEO, site structure and structured data, so search engines and AI tools can read a website correctly
Local SEO for Dubai and the wider UAE
Regular articles on the client's own website, written to answer the real questions UAE customers ask, in a format AI tools can cite
PR and authority building, with each press article published across 150 to 300 news and industry websites, so AI tools see the brand named by sources they trust
AI visibility tracking across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews
GA4 and conversion tracking, so visibility can be measured against enquiries and sales

A free AI Visibility Check

To show businesses where they stand, Mutant Media has also launched a free AI Visibility Check. Businesses answer five short questions and receive a visibility score, followed by a free SEO and GEO audit from the agency's team.

Ranking on page one is no longer the finish line. The content has to be good enough for a person to trust and clear enough for an AI model to quote. That is where creative work and search strategy now meet.
Carlo Nickson, Co-Founder and Head of Creatives and Production at Mutant Media

Who the service is for

The service is open to businesses across the UAE. It is aimed in particular at the sectors where Mutant Media does most of its work: F&B, cafes and restaurants; real estate and holiday homes; beauty and aesthetics; and lifestyle and fashion brands. It sits alongside the agency's existing brand development, content creation, social media, performance marketing and web development services.

FAQ

Frequently asked questions

What is GEO?

GEO stands for generative engine optimisation. It is the work of making a business appear in the answers AI tools give, such as ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews. Where SEO aims for a ranking on a results page, GEO aims for a mention inside the answer itself.

What is the difference between SEO and GEO?

SEO helps a website rank in search engine results. GEO helps a business get named and recommended in AI-generated answers. The two work together: AI tools draw on the same signals SEO builds, such as a well-structured website, trusted mentions and accurate business listings.

What is AEO?

AEO stands for answer engine optimisation. It focuses on structuring content so search engines and AI tools can lift a direct answer from it, for example in Google's featured snippets or AI Overviews. Mutant Media's SEO and GEO service includes AEO.

What does Mutant Media's SEO and GEO service include?

A one-time setup and audit fixes, business listings on Google, Bing, Apple and UAE directories, technical SEO and structured data, local SEO, regular articles on the client's website, PR articles published across 150 to 300 news and industry websites, AI visibility tracking, and GA4 and conversion tracking.

Is the AI Visibility Check free?

Yes. Businesses answer five short questions on the AI Visibility Check page and receive a visibility score, followed by a free SEO and GEO audit from Mutant Media's team.

How long does SEO and GEO take to show results?

Setup fixes and website articles start in the first month, and PR articles start from the second month. Rankings and AI mentions build over several months, which is why Mutant Media's plans run in 90-day cycles with results reviewed each quarter.

Which businesses is the service for?

Any business in the UAE that wants more customers from Google and AI search. Mutant Media works most with F&B, cafes and restaurants; real estate and holiday homes; beauty and aesthetics; and lifestyle and fashion brands.

How much does an SEO agency in Dubai cost?

It depends on the size of the website, the competition in the sector and how much content and PR the plan needs. Mutant Media tailors each plan to the client's goals after the free audit, so the price reflects the work actually required.