OpenAI is testing a way for businesses to claim their profile inside ChatGPT. Screenshots shared on 6 November 2026 show a "Claim your business in ChatGPT" banner inside a new Business Hub, with daily charts of how often ChatGPT mentions a business and how many clicks those mentions send to its website. OpenAI has not announced the feature, priced it or given a launch date, so treat every detail below as reported, not confirmed.

What has been spotted

Juozas Kaziukėnas, founder of Marketplace Pulse, posted the screenshots on LinkedIn on 6 November 2026, and Search Engine Roundtable reported them the same day. He says early pieces of the feature have been visible since August 2026. The banner describes three things a verified business will be able to do:

  • Track visibility. See how often ChatGPT mentions your business in conversations, and how many clicks reach your website, charted day by day.
  • Keep details current. Add your products and update your business information.
  • Answer customers. Set up a business agent that answers questions using information you control.

What it does not show

Based on the screenshots, the hub shows mentions and clicks only. It does not show which prompts led to a mention, any data about the people asking, or how you compare with competitors. Kaziukėnas also noted that it does not explain why the numbers go up or down.

Who will be able to claim a business

Access is reportedly limited to businesses that verify ownership. The only example shown so far is connecting a Shopify store. One report also mentions an identity check and a profile managed by another account, marked as coming soon, which would suit agencies. How service businesses without an online shop, such as clinics, brokerages or restaurants, will verify has not been shown.

Is this ChatGPT’s version of Google Business Profile?

In purpose, yes. It would give businesses an official way to keep ChatGPT’s information about them accurate and to measure the traffic AI answers send, much as a Google Business Profile does for Google Search and Maps. It also appears to be separate from ChatGPT ads: the reports describe it as part of organic answers, not paid placement.

What UAE businesses should do now

You don’t need to wait for the launch. The signals that get a business named in ChatGPT today are the same ones a claimed profile will build on.

  1. Make your details identical everywhere. Use the same business name, address, phone number and opening hours on your website, Google Business Profile, Bing Places, Apple Business Connect and social profiles.
  2. Answer the questions customers ask. Write clear pages on your services, how pricing works, the areas you serve and your opening hours, with an FAQ on each. AI tools quote pages that answer directly.
  3. Publish in English and Arabic. Many UAE customers ask in Arabic, and native Arabic pages give ChatGPT something to cite in both languages.
  4. Earn mentions on other sites. ChatGPT leans on what others say about you: reviews, directory listings and press coverage.
  5. Record where you stand today. Ask ChatGPT the questions your customers ask, note whether your business appears and how it is described, and repeat it every month, so you have a baseline before official numbers arrive.
  6. Get verification ready. If you sell through Shopify, keep that account in order. If you don’t, decide now who in the business will own the ChatGPT profile when verification opens.

This is the work of GEO, generative engine optimisation: making your business easy for AI tools to find, trust and recommend by name. If you want it handled for you, see our SEO, GEO and AI search service.

What we still don’t know

  • The launch date, and which countries get it first, including the UAE
  • Whether it will be free
  • How businesses without a Shopify store will verify
  • Where the business agent will appear inside ChatGPT

We will update this article when OpenAI confirms the details.