The Bookshelf is an Emirati brand founded by a mother of two. Our mission is to instill the love of reading in our society in an age where screens have taken over. We are firm believers that reading at a young age has numerous benefits such as increasing focus span, critical thinking, developing language, and social skills.

Mutant helped developed the entire brand from scratch, from choosing the look, feel and mood of the logo to creating a unique graphical elements. We've also developed a very user-friendly UI and UX design for the website on both English and Arabic, and integrated custom payment gateway, subscription plans, customer dashboard and other custom functions to make the website modern with seamless shopping experience.