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Project Name

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Project Name

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Project Name

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Project Name

Brand Development, Web Design & Development

The Bookshelf

Fresh, new brand and a book subscription ecommerce website

Education

Snapshot

Featured Projects

Project Details

Client Overview

The Bookshelf is an Emirati brand founded by a mother of two. Our mission is to instill the love of reading in our society in an age where screens have taken over. We are firm believers that reading at a young age has numerous benefits such as increasing focus span, critical thinking, developing language, and social skills. 


Challenges

  • Outdated Design: The existing website design was outdated and did not reflect the vibrancy of TheBookshelf.ae's diverse book offerings.

  • Mobile Responsiveness: The website lacked optimal responsiveness, impacting user engagement on mobile devices.

  • E-commerce Functionality: The existing e-commerce features needed enhancement for a smoother customer journey, from book selection to checkout.

  • Search and Navigation: The search and navigation functionalities required refinement for easier book discovery.


Objectives

  • Modernize Aesthetics: Implement a contemporary design to align with the diverse range of books available on TheBookshelf.ae.

  • Enhance Mobile Experience: Optimize the website for seamless browsing and purchasing on various devices.

  • Streamline E-commerce: Improve the overall e-commerce process, ensuring a user-friendly and secure transaction experience.

  • Revamp Search and Navigation: Implement advanced search functionalities for efficient book discovery and easy navigation.


Our Approach

  • Collaborative Discovery: Conducted in-depth discussions with TheBookshelf.ae to understand their brand, goals, and specific requirements.

  • User-Centric Design: Crafted a modern and intuitive design, prioritizing the user experience and visual appeal.

  • Mobile-First Development: Employed a mobile-first approach to guarantee optimal performance across all devices.

  • E-commerce Optimization: Enhanced e-commerce functionalities, from product selection to payment, for a seamless customer journey.

  • Advanced Search Implementation: Integrated advanced search features, including filters and recommendations, to streamline book discovery.


Implementation

  • Redesigned Homepage: Created a visually appealing homepage showcasing featured books and promotions.

  • Mobile Optimization: Ensured a responsive design, optimizing the website for flawless functionality on desktops, tablets, and smartphones.

  • Efficient Checkout Process: Streamlined the e-commerce checkout process to minimize friction and enhance user satisfaction.

  • Advanced Search Functionality: Implemented a robust search engine, allowing users to explore books based on genre, author, and recommendations.


Results:

  • Aesthetic Overhaul: TheBookshelf.ae now boasts a modern and visually appealing website that resonates with its diverse book collection.

  • Enhanced User Experience: Improved mobile responsiveness has led to increased engagement, providing users with a seamless experience on all devices.

  • Optimized E-commerce: The revamped e-commerce functionalities have resulted in a more efficient and enjoyable shopping experience.

  • Efficient Search and Navigation: Advanced search features contribute to a faster and more personalized book discovery process.


Conclusion

TheBookshelf.ae's website revamp is a testament to the transformative impact of user-centric design and strategic development. The implementation of modern aesthetics, enhanced mobile responsiveness, and optimized e-commerce features has positioned TheBookshelf.ae as a leading online destination for book enthusiasts.


Mutant helped developed the entire brand from scratch, from choosing the look, feel and mood of the logo to creating a unique graphical elements. We've also developed a very user-friendly UI and UX design for the website on both English and Arabic, and integrated custom payment gateway, subscription plans, customer dashboard and other custom functions to make the website modern with seamless shopping experience.

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