In 2001, Johnson Health Tech launched Matrix to bring premium fitness equipment to the market place. Fueled by cross-cultural collaboration, today Matrix offers a complete line of cardio, strength, and group training equipment for health clubs, luxury resorts, and collegiate athletic teams, plus club-quality equipment reimagined for the home.

Mutant's role is to create a digital content and run it as social media marketing campaign with the aim of increasing footfall at their exhibition space at a fitness event in Dubai.