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  • Cecilia Lazzaro Blasbalg

Stay on Trend with these Mini Trends for Businesses in 2023

The end of the year is a time of reflection, especially for business owners who want to reach new heights. Whether you’re thinking about updating your business website or restructuring your business plan, it’s useful to pay attention to the shifting tides. Speaking with our Wix experts, we’ve compiled a list of emerging small business trends to watch in 2023 so that you can stay ahead of the curve.

Small business trends

Here are seven small business trends to keep an eye out for in 2023:

Artificial intelligence

Artificial intelligence, or AI, remains a buzzword for most small business owners. AI automates mundane tasks to reduce time, improves customer service and helps with data analytics. But how can small business owners implement and leverage AI and machine learning to overcome these small business challenges?

“We all use AI in our day-to-day life without even realizing it,” said Wix data engineer Eitan Shalev. Search engines, smartphone cameras and social media all rely on powerful AI technology. AI is becoming a hot commodity for niche businesses, too. For example in the hospitality industry, travel technology trends revolved around voice assistants and chatbots.

Shalev says all small business owners should consider using automated chatbots in 2023, either to improve customer support or make their websites more interactive. “AI could also be used on an eCommerce site to offer suggestions for products that the customer might be interested in, based on their past shopping behavior or their segmentation, if that data is available,” he adds.

Mobile marketing

Mobile usage is increasing with no signs of slowing down. According to Pew Research, 85% of US citizens owned smartphones in 2021. And, according to projections from the World Advertising Research Center, 72.6% of internet users will become mobile-only users in 2025. For that reason, it’s essential that small businesses invest in mobile marketing.

One important step you can take is to make your website as easy to use on mobile as it is on desktop. It needs a responsive design, easy navigation, call-to-actions that stand out and a “Back to Top” button. As an added bonus, all these changes can improve your ranking on search engines like Google that rely on mobile-first indexing. You could also try SMS marketing and setting your Google Ads to geo-target potential clients in your area.