Location

XHQ - UAE Headquarter

Key Responsibilities :

• Develop marketing strategies that align with the organization's business goals

• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications :

• A degree in marketing, communications, or related field

• X+ years of experience in digital marketing or related field

• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

• Proficient in marketing automation tools

• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

• Strong project management skills

• Excellent written and verbal communication skills

Expectations:

• Identify trends and insights

• Allocate marketing investments

• Plan and direct marketing campaigns

• Manage an organization's website and maintain it, keeping best practices in mind

• Optimize content for the website and social media platforms

• Work with various content formats such as blogs, videos, audio podcasts, etc.

• Track the website traffic flow

• Implement and analyze performance metrics

• Measure and assess goals vis-à-vis ROI

• Device experiments and conversion tests

• Provide internal reports on a regular basis

• Execute new and creative collaborations among technologies and platforms

Technical Skills :

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple  channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate