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An In-Depth Guide to Google Analytics 4

An In-Depth Guide to Google Analytics 4



26 April 2023 at 5:47:00 AM

Upgrade to the latest version of Google Analytics, GA4, and gain unprecedented access to deeper insights into your customers' behavior. With its advanced features, this powerful analytics platform is designed to help you stay ahead of the competition. 

Don't wait till the June deadline to make the switch – now is the perfect time to upgrade to GA4 and take your business to the next level. Let our team of seasoned professionals take the reins and guide your business towards a seamless and speedy transition to GA4. With years of experience working with Google Analytics, we are equipped to ensure that your migration is hassle-free and without any hiccups. 

What happens if you don’t upgrade? 

After July 1, your Google Ads campaigns' Universal Analytics data, including conversions, audiences, and site statistics currently in use, will be reset to zero. Some of the other disadvantages include the following: Missed features Security threats Inaccurate data Limited support Unsatisfactory user experience Some benefits of upgrading to GA4 include: Enhanced tracking capabilities: GA4 can track user interactions across devices and platforms, allowing you to gain a more complete view of your customers' behavior. Advanced machine learning capabilities: GA4's machine learning algorithms can help you identify trends and opportunities in your data, so you can make smarter business decisions. Improved data privacy: GA4 is designed with user privacy in mind, so you can feel confident that you're collecting data in a responsible and ethical way. 

Don't wait until it's too late to upgrade to GA4. Google recently announced it is sunsetting Universal Analytics in June of 2023. This means if you’ve been holding out on switching to Google Analytics 4, your time is almost up. I’ve heard from a lot of marketers and business owners who are not excited about the switch. 

Change is always hard, but I really think this switch is going to be a good thing. For starters, it provides a ton more data and is more customizable—which means you can track what matters to you, not just what Google thinks might matter to you. This guide walks you through everything you need to know to make the switch, including what you can do with Google Analytics 4, how to make the switch, and how to get started with the new platform. 

What can you expect? 

New report functions, enhanced features, and predictive insights make this new generation of GA more powerful than ever. 

What is the Difference Between Google Analytics 4 and Universal Analytics? 

The most obvious difference between Google Analytics 4 and Universal Analytics is that GA4 enables you to report on activity that occurs on both websites and applications. 

There are a number of other differences, including: Google Analytics 4 Has a New Dashboard The first change you are likely to notice is the entirely new dashboard. It is more streamlined and many of the reports you are used to are gone or have been moved. The navigation bar to the right includes buttons for home, reports, explore, advertising, configure, and library. At the bottom, under Insights, you’ll see predictive insights based on Google’s AI. I’ll dig more deeply into the features and what they mean in a later section, so keep reading! All Measurements Are Events in GA4 With Universal Analytics, page views were the most important metric. With Google Analytics 4, all measurements are events. Instead of seeing generalized data, you can now gain a fuller understanding of how users interact with your app and website. GA4 Gives Marketers More Control GA4 allows you to customize the dashboard, enabling you to see the reports that matter most to your business. It even works well in conjunction with Google Data Studio so you can create custom visualizations of the data collected. You can also create custom segments based on trigger events which are essentially a subset of events that occurred on your website or application. This enables you to more accurately track customer interactions. For example, you can create segments on all conversion events that occurred in a particular location. These capabilities make it possible to take a more granular view of your users and their behaviors. Cross-Platform Tracking 

What happens when users are active on more than one platform? 

With the old Google Analytics, tracking users across platforms was nearly impossible. The new Google Analytics 4 tracks both web and app data in one property (hence the beta name of Google Analytics App+Web). 

Cross-platform tracking enables you to see the complete customer journey, including acquisition, engagement, monetization, and retention. You can use GA4 to track the user experience from start to finish—and from platform to platform. This is done through unique user IDs assigned during app or website login. 

With the appropriate gtag.js script, the user ID for each logged-in session will be sent from either the website or the application to Google Analytics. The ID will be reported to the GA4 property and any user metrics will be logged. When the user logs in again on an alternative platform, the reports will connect the user’s data to their unique ID and pick up where it left off. 

This is incredibly useful information for any marketer, as it allows you to better understand the cross-platform experience of your users. The data can also be used to extrapolate information for a generalized demographic and build more accurate customer models.

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